Creative strategies,
business development & top-tier global media features

Gotham PR is a go to resource for thought leading creative strategies, business development and top tier global media features

Articles written and published by the agency founder and team members demonstrate why clients and media companies alike align with the firm and its highly productive team of knowledge workers. As an extension of these ongoing thought pieces, a book authored by Agency Principal, Courtney Lukitsch herself will detail the importance of an effective work environment and how impactful mentorship is to successful careers of industry newcomers.

Measuring The Value Of An Advanced Degree In Communications

Within the realm of Public Relations and Communication, Gotham PR explores the opportunities that...

PR Books of Summer 17 With Gotham PR

As Summer 2017 is well underway, the Gotham PR team explores some of the best..

Why PR Must Balance Screen Time With Face Time

In a digital world, we must learn the importance of balancing screen time with face time...

Thriving in Today’s Workplace as a Change Leader

The importance of leadership and how to effectively use passion and skill...

Announcing Designer Clients & Global Site Launch at Agency 15th Anniversary

Gotham PR, a leading design Marketing PR boutique firm with locations in New York and London...

Why Coaching Is More Important Than Ever for Clients and Agencies

With coaching assuming such a prominent position alongside mentoring within the realm of public...

What’s the Role of Advocacy in PR? Here Are Some Insights—& an Imperative to Act

We in PR are confronted daily with clients that do not necessarily understand what our profession...

‘Week of perfectly avoidable gaffes’: how Pepsi, United and Spicer went wrong

“What a week of perfectly avoidable gaffes,” Courtney Lukitsch, who runs Gotham PR in New York...

Why PR Pros Need to Embrace New Technologies

As professionals, we are increasingly expected to embrace new technologies which we then deploy...

The Ultimate Guide to Client Management

Gaining new clients is a big challenge for any start-up business. You strive desperately...

Personal Versus Private in PR and Social Media

As digital and social media continue to blur the lines between an individual’s public and private...

How to Manage Client Expectations, Timelines and Future Goals

The prophetic writer Maya Angelou says “people will forget what you said, people will forget what...

What PR Pros Can Learn From the Success of Pokemon Go

If asked to predict a major unifying event for Generations X, Y and Z, most people would have...

theNativeSociety: Profile on Courtney Lukitsch

Courtney Lukitsch is the principal and founder of Gotham PR, which was founded in 2002 and...

Addressing the Agency Gender Pay Gap

Last year, Ad Age released an important thought piece, which examined the discrepancies in agency...

Gotham PR: A Profile on Courtney Lukitsch

Marisa Boras interviews PR Practitioner Courtney Lukitsch.

How PR pros can prosperously navigate client relationships

Heading into 2016, take a moment to reflect and evaluate your agency’s relationships.

How To Be a Better Comms Agency Leader

Perhaps the biggest challenge today at the agency C-level is the art form of managing the flow...

How to Fix the Misrepresentation of PR Pros in the Media

Public relations is no longer an unknown term to consumers today. However, many PR professionals...

In Defense of an Architecture Education

When the statistics showed architecture as the field of study where recent graduates had the...

Incorporating Design Thinking into Business PR

Positioning clients at the forefront of business in 2017 means that PR agencies must anticipate...

Moving Up in PR: Career Advice for Junior-Level Candidates

What’s the current status of jobs in the PR field?

PR at Work: What Does Workplace Design Mean to New Graduates in PR?

With a workforce attuned to design in general and new work environments in particular, new...

PR Professionals as Leading Entrepreneurs

Entrepreneurial leadership, an asset frequently sought after in the business world...

Taking on Goliath

Tonya Garcia learns how small firms get noticed when battling industry giants for young grads.

The Importance of Emotional Intelligence in PR

Given the wildly successful business tome Emotional Intelligence 2.0, there is a renewed...

Together Apart : Designing With Tension

We live in a time of unsettling opposing forces. A time when conflicting interests suggest a...

What makes a good PR client?

Public relations is a two-way street. That notion comes from clients and agencies working...

What Role Does Philanthropy Play Within the PR Industry?

Do philanthropy and PR seem a bit counterintuitive? In today’s media savvy nonprofit environment...

What Will the PR Workplace of the Future Look Like?

Much of our PR workday is invested in promoting the future.

Cultivating Creativity in PR

Is there creativity in PR? There is a dedicated annual Holmes PR Industry Report on this very...